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Kicks in Candyland

Candy is #AlwaysATreat – So Are These Sweet New Kicks

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The National Confectioners Association got hooked up by Premier and Saucony with their latest collaboration – the Premier x Saucony “Street Sweets” Grid 9000, inspired by Taffy Town taffy.  The sneaks drop tomorrow in very limited quantities. In case you missed it, NCA unboxed them yesterday on Snapchat.

“Consumers don’t have to lace up the freshest sneakers to understand the unique role that confections can play in a happy, balanced lifestyle – but if they do, these kicks would definitely be the right choice for this spring,” Chris Gindlesperger (AKA Gindy), NCA’s Vice President of Public Affairs and Communications, said. “Chocolate, candy, gum and mints are special treats that are deeply rooted in our family traditions and celebrations. And they are a fun element of pop culture.”

Check out the video below, or on Facebook or Twitter.