By giving away free Michael Jordan gear in the Redskins’ locker room.
Chris Cooley’s Blog: Free Stuff!
Jason Taylor made a huge impact in the locker room his first week of training camp. The team arrived to the locker room prior to an afternoon practice finding a heap of stacked boxes in front of Jason’s locker. Very shortly after, Jason started handing out everything Michael Jordan. I’m not talking about a couple shirts, guys were packing back four or five pairs of shoes, shorts, hats, anything you can think of with the Jordan logo on it.
This was taken as an extremely grateful gesture by all the guys, some even teased it was his way of making quick friends. To my surprise, a week later and the Michael Jordan Christmas was on again. This time more guys were aware of what was going on, and because the first handout went so well the crowd quickly grew to over 20 players. From all accounts the second MJ handout was even more successful than the first.