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Have the Rex Ryan pep talks on Hard Knocks fired up the Politico folks?

Playbook put on its big boy pants and spent the weekend jacking people up.

On Sunday Playbook ran an advertisement (with no sponsor attribution to parent company Albritton) to pop Comcast and NBC:

** ADVERTISEMENT: A vast army of lobbyists is pushing hard to rush through the largest media merger in American history. The Comcast/NBC monopoly would present serious problems for local news in communities across our country. Washington’s decision makers must take the necessary time to carefully review this controversial merger to protect the public interest. **

And on Saturday, Playbook took a sly shot at Justin Smith’s huge hires at The Atlantic by calling the 153-year-old magazine “Atlantico”

Saturday’s Playbook:

LATEST FROM ATLANTICORon Fournier: “I’m pleased to announce two more additions to our soon-to-be unified newsroom: Sue Davis of the Wall Street Journal and Fawn Johnson of the Dow Jones Newswires/Wall Street Journal. Sue will be one of two Congressional Correspondents for the National Journal Group, writing for the website and our print publications. She comes to National Journal Group from The Wall Street Journal, where she is the lead writer for the popular political blog, ‘Washington Wire.’ … Fawn Johnson will be General Assignment Correspondent, covering a range of issues including transportation and education. Johnson comes to National Journal from Dow Jones Newswires and the Wall Street Journal, where she covered financial regulation and telecommunications.  This is a homecoming for both of our new colleagues. Earlier in her career, Fawn reported on health care, labor and immigration for CongressDaily. Sue previously worked for CongressDaily, covering the House, Senate, and campaign finance beats. Her first stint at National Journal Group began in the research department of the Almanac of American Politics. Please join me in welcoming them back.”

Get your popcorn.