If you’re a Republican strategist looking to attract like-minded voters, think golf not basketball.
If you’re a GOP strategist looking for key primary votes, spend your valuable advertising money on PGA Tour events. If you’re a Dem trying to win over your base, focus on advertising during NBA games.
Reid Wilson recently broke down the numbers:
A new study among hundreds of thousands of Americans examining the correlation between viewers’ favorite sports and their voting habits. And, the survey shows, most dedicated sports watchers are much more likely to vote with the GOP than they are to vote with Dems.
According to the study Republicans tend to like: Golf, NASCAR, bull-riding and hockey. Democrats prefer: Monster trucks, wrestling and tennis.
Independent voters like chess, Dungeons and Dragons and awkward walks on the beach.
Read the entire study here.