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It’s likely that none of the Super Bowl ads this year will be nearly as exciting as John Edwards’ past: [baby daddy]

The Super Bowl isn’t a sporting event. It’s a business. And that business is advertising. This year, with every ad spot already sold out, prices topped out at more than $3 million, according to the Associated Press. Marketers shell out premium bucks to capture 100 or so million eyeballs, more than half of which are more interested in the ads than the football, according to Nielsen.

For the list of the 15 most brilliant ads according to people who don’t write for FamousDC, click here.

h/t EA sports