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Papa John was on the right track, but then blew his own surprise.

John Schnatter, the founder of Papa John’s, is on a national road trip as part of the pizza company’s 25th Anniversary. This Thursday, as part of “Papa’s Road Trip,” Papa John will visit Baltimore and celebrate ten years as the official pizza of the Baltimore Ravens. Thursday, August 13, 2009, beginning at 12:30 p.m. ET.

12:30 p.m. Papa John will surprise local restaurant employees at:

8525 Baltimore National Pike
Ellicott City, MD 21043

Not much of a "surprise" if you announce it in a press release, is it?

Have you ever read a press release and thought, “was this actually approved by someone whose academic career went beyond elementary school?”

What about releases that went above and beyond the call of duty and actually grabbed your attention?

In the spirit of drawing well-deserved attention to press secretaries everywhere, we’ve begun to collect press release hits and misses.