Where exactly does politics and branding intersect?
Why might political activists target your company, and what kind of problems could they cause?
How can you engage with politically and socially conscious consumers to benefit your brand?
What techniques familiar to politcal campaign veterans can benefit corporate communicators?
How are social media changing the way politicians, activists and brands communicate?
These are among the questions that will be answered during The Holmes Report’s day-long conference on “The Intersection of Politics and Branding,” which takes place October 27 at the W Hotel in Washington, DC, and features a star lineup of speakers from the worlds of politics, marketing, activism and corporate communications, including:
Mark Penn, chief executive of Burson-Marsteller and veteran of campaigns for Bill and Hillary Clinton
Jack Martin, chief executive of Hill & Knowlton, founder of Public Strategies, and a veteran of political campaigns in Texas and nationally
Tom Buckmaster, chief communications officer at Honeywell
Perry Yeatman, senior VP at Kraft Foods and president of the Kraft Foods Foundation
David Almacy, digital public affairs specialist at Edelman and a veteran of the Bush White House
Ilyse Hogue, senior advisor at Media Matters, formerly with MoveOn and the Rain Forest Network
Tickets, including a 10% discount for FamousDC readers, are available by following this link
Use the hashtag #thinktanklivedc and follow the Holmes Report on twitter (@holmesreport)